I run Meta ads and WhatsApp follow-up for PCD pharma franchise and third-party manufacturing companies. Your brand, your ads, your enquiries.
pharma ad spend managed on Meta
pharma companies served
brands and divisions advertised
running pharma ads since September
When you buy leads from a portal, the same distributor gets calls from five to ten companies within the hour. When someone enquires on your own ad, they saw your brand and wrote to you. Press play and watch the difference.
Bought from a lead portal
Looking for a derma PCD franchise in Ludhiana.Distributor, Ludhianaexample
10 companies get the same lead
The distributor picks whoever calls first, or whoever is cheapest. Your chance is about one in ten.
| Portal lead | Your own enquiry | |
|---|---|---|
| Cost per lead | About ₹100 to ₹120 | Typically ₹25 to ₹40 |
| Also sent to | 5 to 10 other companies, often more | Nobody else |
| First contact | Your cold call | Their message to you |
| What you build | Nothing; the portal keeps the audience | Your brand, page, ad account and data |
A cheap lead that never picks up is not cheap. Put in your own numbers. The starting values are a portal's published entry plan and our typical enquiry cost.
For the same ₹62,400 a year, your own ads would bring about 1,783 enquiries instead of 520, and every one of them comes only to you.
Check if my company qualifiesEverything I set up belongs to your company: the page, the ad account, the creatives and the data.
A fresh business login, your Facebook and Instagram pages, business portfolio and ad account, all in your company's name.
A brand theme made for your company, then video, graphic and carousel ads for your range. Never a template shared with other clients.
You recharge your ad account, ads go live, and enquiries start arriving on your WhatsApp.
New creatives where costs rise, targeting fixes, and a plain report: enquiries, cost per enquiry and what changes next.
Client names stay private. Numbers are cost per enquiry on Meta, before and after the change.
Eye-care division of a North India PCD company
We replaced product-list ads with short hook-based stories about the range. Cost fell by about 75% and lead quality held.
Multi-division PCD company, Tricity, 700+ products
Retargeting had pushed costs past ₹100. Plain targeted ads and graphics in place of video, then one ad account per division so audiences stopped mixing.
PCD company, Tricity
A steady flow of distributor enquiries from their own ads, followed up by their team on WhatsApp and phone.
Your ad budget is spent on your own ads either way.
Tick all four and the guarantee applies to you.
Everything I know about pharma enquiries, written down. Use it yourself or hand it to your team.
Portals, Meta, Google, WhatsApp and MR networks compared on cost, quality and speed.
What Meta allows a PCD company to run, what gets ads rejected, and the 2026 draft rule on drug ads.
The calculator above, with your own portal plan and pickup rate.
Cost per enquiry across therapy segments and states, from our own anonymised campaigns.
In September 2023 I took a bus to Panchkula, met a pharma company owner and signed my first client the same day. Since then I have run Meta ads for more than 20 pharma companies and over 40 of their brands and divisions.
I know where enquiries leak after the ad: slow WhatsApp replies, cold calls to people who prefer chat, price lists sent too late. So I build the follow-up along with the ads. I work on every account myself and visit your office when you ask.
Eight quick questions. Your answers open WhatsApp so you can send them to me directly; I reply the same day with a free audit of where your enquiries leak.
Yes, for the right kind of ad. Meta does not allow Indian companies to promote prescription medicines, so we advertise the franchise opportunity: your company, plant, range, monopoly areas and support. We never show prescription packs with prices or make treatment claims.
At least ₹15,000 a month, paid by you straight to Meta from your own ad account. Clients spend anywhere from ₹15,000 to over ₹1 lakh a month, depending on their range and the states they target.
It depends on the number of divisions, the ad budget and how much content you need. I share it on the first call, once I know what your company needs.
Your company. Everything is set up in your name, and you keep all of it if we stop working together.
Usually within a week of saying yes: accounts on days 1 and 2, your brand look and ads on days 2 and 3, ads live by day 4 to 6.
You need one person who replies the same day. Enquiries go cold within hours, and some distributors only answer on WhatsApp, never on calls.
Answer eight questions and get a free audit of where your enquiries leak.